It all started with a simple twist on the Google logo…
Working with a structural steel company Severfield, the brief was to lead the creative for Severfield’s tender response for the construction of Google’s brand new flagship London headquarters.
Every member of the tender team had their own Android avatar.
Every aspect of the tender needed to reflect and empathise with the Google brand. The detail came in the creation of over 20 Android avatars for every
member of the tender team. These avatars were used in the CVs and the organisation chart in the tender.
At the end of the tender process, each team member was emailed their avatar as a keepsake.
They required Severfield to demonstrate how its company culture fits with Google with a 2 minute ‘Youtube’ style video.
This was a career highlight, leading and working on the complete creative output of the tender. In addition, I loved working and getting to know some fantastic people at Severfield.
