There has been increasing evidence that shows how a global pandemic is having a negative impact on peoples mental health.

Recent evidence:

Design: Concepts & Sketching

Ideating using the crazy 8’s technique, whilst building the affinity map, it was evident that a needed feature of the product is a task list-based design and gamification to encourage users to add and complete more tasks to better their mental wellbeing.

A key idea for the wording on the “How are you feeling” screen came about from one of the participant interviews. When the user selects the neutral face, the question “That’s ok, what would you do differently tomorrow?” appears above the comments field. The interviews helped shape the tone and language used for the app.

Lo-fi prototyping

By creating lo-fi sketches of the featured app, I could work out where best to place each element on the screen, without having to redraw complex graphics or layouts. It was this way of working that steered me in the direction of the current placement of the on-screen elements.

Design: Iteration

Understanding the user’s pain points from the usability testing led me to the current design iteration. These pain points were in the first steps of the usability testing, these changes were the redesigning of CTA’s, making the buttons clearer to improve the task success rate.

The feedback from an accessibility checker provided me with the correct colour contrasts for use in the final design iteration.

Final Design

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The first task was to create a series of rolling animated banners to be displayed as a leaderboard for The Law Society Gazette website. 

Speaking the same language as those in the legal profession.

To prove LIMA’s experience in the legal sector, I shot, edited and published a video case study that was used on the landing page for the campaign.

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Working with a structural steel company Severfield, the brief was to lead the creative for Severfield’s tender response for the construction of Google’s brand new flagship London headquarters. 

Every member of the tender team had their own Android avatar.

Every aspect of the tender needed to reflect and empathise with the Google brand. The detail came in the creation of over 20 Android avatars for every
member of the tender team. These avatars were used in the CVs and the organisation chart in the tender.
At the end of the tender process, each team member was emailed their avatar as a keepsake.

They required Severfield to demonstrate how its company culture fits with Google with a 2 minute ‘Youtube’ style video.

This was a career highlight, leading and working on the complete creative output of the tender.  In addition, I loved working and getting to know some fantastic people at Severfield.

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